On a quiet stretch of Pierce Street, two blocks from a freshly reimagined Casa Bonita and a two-minute walk from the W-Line, fifteen new townhomes are betting on the future of West Colfax.
Pierce Creek Village, developed by Colorado-based Alliance Investments, is making a wager on where this neighborhood is headed, placed by a team that has spent twelve years learning how to read a market.
Jeff Welber, one of Alliance’s four founding partners, didn’t start in real estate.
He graduated from the University of Texas with a petroleum engineering degree and was thrown into the deep end at a small oil and gas company in Austin, talking to investors and managing well sites in his early twenties. “Trial by fire,” he calls it. When that company’s leadership splintered, four colleagues jumped off to start Alliance Investments.
What began as an oil and gas venture organically evolved into commercial real estate, from a concert venue in Oklahoma City to a portfolio that now spans hotels, industrial space, retail, and townhomes across the Denver area.
That engineer’s instinct for risk and forecasting shapes how Alliance operates.
The company built its reputation on “singles and doubles,” as Welber puts it, favoring predictability over speculation. “Development is a make-your-own-luck type of industry,” he says. “From the day you buy a property to the day you finish building, three to five years can pass. If I could tell you what the market in Denver or Lakewood would be in four years, I don’t know that I’d be in development.”
Above all, he says, the philosophy is stewardship: treat investors’ money like it’s your own, do what you say you’ll do, and always keep the residents’ needs at the center of everything.
A pocket neighborhood, by design
Pierce Creek Village is described as a “pocket neighborhood,” and the intentionality runs deep.
The final design came after roughly five revisions, moving from an early concept of 24 smaller units down to the 15 that stand today, shaped by city code, parking requirements, and the land entitlement process.
Ten of the homes are three-story townhomes with rooftop decks. The other five are a premium, four-story product built to commercial code, with full primary suites, private patios, and monitored fire systems.
The “pocket neighborhood” concept is about fostering a like-minded community. Shared flower beds and communal HOA elements are meant to hybridize the privacy of single-family living with the connectedness of a shared community. “We want to make sure all the residents are proud of the same community they live in,” Welber says.
Inside, the homes reflect a builder’s pride.
Alliance’s general contractor works primarily in high-end custom homes, and Welber believes the finish quality, paint, drywall, and detail are best in class for the price point.
Step inside and the difference shows: open, oversized main living areas that flow from kitchen to living space, generous primary suites with dual vanities, and tiled showers that feel more custom home than starter townhome.
Flexibility was the goal. A first-floor en-suite bedroom works equally well as a guest room, a home office, or a private space for a renter, while the larger four-story units, with a full fourth-floor primary and Jack-and-Jill bedrooms below, are built for growing families.
And then there are the rooftop decks, several capturing both the downtown skyline and the Front Range at once, ready-made for a romantic Colorado sunset.
The right place at the right time
Alliance chose our corridor deliberately. With new single-family inventory constrained across much of Lakewood, the team saw West Colfax as a likely epicenter of Denver’s westward growth.
Welber is candid that the current interest rate environment has been the biggest headwind. But he remains confident about the neighborhood’s trajectory.
Across the street, a 30-unit townhome development is planned. Next door, abandoned buildings have been cleared for redevelopment. “The neighborhood continues to be on a path to progress,” he says. “Barring black swan events, I’m pretty confident property value for our little pocket neighborhood is invariably going to increase.”
For buyers, that timing is the opportunity. With homes now priced well below their earlier projections, Pierce Creek Village offers a rare chance to plant roots in a neighborhood on the rise, before the rest of the city catches on.
For Welber, the appeal is also personal. An avid golfer and mountain-sports enthusiast, he was drawn to a location that puts downtown fifteen minutes one way and the foothills a short drive the other. “Perfectly positioned,” he says, “without the negatives of full-on urban living.”
Fifteen homes. One neighborhood on the rise. And a team that builds for the long game. The doors are open, and the rooftops are waiting.
Interested in Pierce Creek Village, whether as a home of your own or an investment? Reach out to Jeff Welber at Alliance Investments LLC at 512-809-5089 or jwelber@allianceinv.com.
